About Jenna

I’m a native Californian, happily married, and fortunate to live just minutes from my studio at the Santa Cruz Arts Center. In my free time, you’ll find me enjoying travel, entertaining, Pilates, hiking in nature or around the city, cycling, exploring fashion and design, dining at our incredible local restaurants, reading with my ginger cat Toby, and spending quality time with my cherished circle of lady-friends.

In 2001, I made the life-changing decision to reinvent myself and pursue a lifelong dream: designing, cutting, and styling hair. I became a licensed cosmetologist in 2003, and since then have devoted myself to refining my technical skills and growing as an artist.

In 2010, I became a certified Dèva Curl Stylist, and I’m confident working with all textures from slightly wavy to curly with a gentle, knowledgeable hand. My expertise also includes precision to free-flowing, creative cuts in a variety of shapes and lengths. Additionally, I have advanced training in all highlighting techniques, including microlights, balayage/hand painting, color melting, glazing, and toning.

My work blends artistry with structure. I use a mathematical approach to haircutting that considers your face shape, bone structure, growth patterns, and lifestyle delivering a personalized, long-lasting result. Whether it's a haircut or color service, my goal is always to ensure you leave with a look you love and the knowledge and tools to recreate it confidently at home.

Education is the heart of my practice. I am passionate about ongoing learning and regularly attend local, online, statewide, and national training events. I believe that true excellence is a blend of skill, curiosity, and staying connected to the evolving world of hair design.

I approach my work holistically by responding to the whole person in my chair. I subscribe to the philosophy of slow productivity: taking time to offer an intentional, high-quality experience that supports both your needs and my ability to show up grounded, centered, and fully present. I believe that the best results come when I take the time to listen deeply, ask meaningful discovery questions, and co-create a style that feels like the best version of you.

All services include an in-depth consultation and are scheduled by time + materials based on your particular haircare needs, desires and preferences. Gratuity is included.

I very much look forward to meeting you!

Love,

Jenna

C: 831-440-8112 // feel free to call or text